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Navigating E-Commerce Roles: Unraveling the Differences and Sales Tax Responsibilities

Updated: Jan 27

In the dynamic realm of e-commerce, various entities play distinct roles, each contributing to the seamless flow of transactions. Understanding the differences between a remote seller, a marketplace facilitator, a marketplace provider, and a payment processor is crucial, especially when it comes to the complex landscape of sales tax obligations.


1. Remote Sellers:

Remote sellers are businesses that engage in transactions with customers without a physical presence in the customer's location. These sellers typically operate online, leveraging the vast reach of the internet to connect with customers globally. As they operate remotely, the responsibility for remitting sales tax often falls on the remote seller.

2. Marketplace Facilitators:

Marketplace facilitators, such as Amazon, eBay, or Etsy, are platforms that connect buyers and sellers. They actively participate in the sales process by managing transactions, handling product listings, and often providing additional services. In many jurisdictions, marketplace facilitators are deemed responsible for collecting and remitting sales tax on behalf of the sellers using their platform.

3. Marketplace Providers:

While the term "marketplace provider" is used more broadly, it generally refers to entities that offer platforms for sellers to list their products or services. Unlike facilitators, providers may not actively participate in the transaction process. The sales tax responsibility for marketplace providers can vary, with some jurisdictions holding them responsible and others placing the onus on individual sellers.

4. Payment Processors:

Payment processors, such as PayPal or Stripe, focus on handling the financial aspects of transactions. Their role is to securely process payments, deduct any applicable fees, and transfer the remaining funds to the seller. Payment processors are typically not responsible for remitting sales tax, as their primary function is facilitating the monetary exchange between buyers and sellers.

5. Money Transmitters:  These services typically involve the transmission of funds or the issuance of stored value, such as traveler's checks or electronic stored value cards. Money transmitters facilitate the transfer of money between individuals or entities, often across different locations or jurisdictions. They are regulated entities and must comply with various legal and regulatory requirements, such as obtaining licenses, implementing anti-money laundering measures, and reporting certain transactions to authorities. Examples: Western Union, MoneyGram, PayPal, Venmo TransferWise (now Wise) Revolut, Mercari, Square Cash (Cash App), Zelle and many others.


Sales Tax Responsibility:

The question of who is responsible for remitting sales tax often hinges on the level of involvement in the transaction process. In many jurisdictions, the responsibility falls on the shoulders of the entity that has the most direct interaction with the customer during the sale. This means that in cases where marketplace facilitators actively participate in the transaction process, they are frequently tasked with collecting and remitting sales tax.


The rationale behind this distribution of responsibility is to streamline the tax collection process and ensure compliance in an ever-expanding digital marketplace. By assigning the responsibility to the entity with the most direct connection to the end consumer, tax authorities aim to create a more efficient and transparent system for tracking and collecting sales tax in the digital age.


In conclusion, as e-commerce continues to evolve, it's essential for businesses and consumers alike to comprehend the roles of remote sellers, marketplace facilitators, providers, and payment processors, as well as the associated responsibilities for sales tax remittance. This knowledge empowers stakeholders to navigate the e-commerce landscape with clarity, ensuring compliance and contributing to a fair and effective taxation system in the digital era.


It is always best to contact your state:

E-Commerce Roles: Unraveling the Differences and Sales Tax Responsibilities
E-Commerce Roles: Unraveling the Differences and Sales Tax Responsibilities